Do Over: Investing in the 4 Things that Every Great Business Needs to Navigate Change

Jon Acuff, Best-Selling Author and Renowned Keynote Speaker

Wednesday, July 21 | 12:00pm – 12:45pm EST

The rate of change gets faster and faster each day. Technology is changing, careers are changing, entire industries are changing, value systems are changing. Some companies will get stuck. When the New York Times asked, “Why didn’t Kodak create Instagram?” they were commenting on how easy it is for even successful companies to get crushed by the waves of change. Other companies will thrive amidst the turbulence.

Change is upon us and depending on how you approach it, it can be either overwhelming or an opportunity. The key is to see it for what it really is, a Do Over, a chance to reset. And if you want to navigate a Do Over, the best leaders in the world, running small businesses to massive corporations, know it takes four investments: Relationships, Skills, Character and Hustle.

The good news is, your business and your employees already have everything they need to make the best of a Do Over. You already have each of those four critical investments, now it’s time to amplify them and apply them in a new way.

About the Speaker

Jon Acuff is the New York Times Bestselling author of six books, including his most recent Wall Street Journal #1 Bestseller, "Finish: Give yourself the gift of done." After reading "Do Over," marketing legend Seth Godin wrote in his endorsement, "This is the best career book ever written. I'm not even sure what book comes in second." When he's not writing, Acuff can be found on a stage, as one of INC's Top 100 Leadership Speakers.

For over 20 years he's helped some of the biggest brands tell their story, including The Home Depot, Bose, Staples, and the Dave Ramsey Team. His fresh perspective on life has given him the opportunity to write for Reader's Digest, Fast Company, The Harvard Business Review and Time Magazine. When he's not writing for major media companies, he's appearing on them, with spots on CNN, Fox News, Good Day LA and several other key outlets.


Harnessing Innovation: Turning Raw Ideas into Powerful Results

Sara Frasca, Innovation Expert and CMO, Fireproof Performance

Thursday, July 22 | 12:00pm – 12:45pm EST

Sara Frasca has seen thousands of companies loaded with creative buzz and big ideas. How is it that some harness their imagination to create game-changing drivers of growth and innovation while others miss the mark? The answer: the best companies have a systematic process to focus their team’s creativity into practical outputs.

This inspiring keynote will provide a completely fresh perspective on unleashing creativity in your organization, delivering practical tools that can be used immediately to increase creative output and deliver bottom-line results. Learn to:

  • Use specific techniques to harness your most powerful ideas
  • Apply creativity on a daily basis across all business activities and roles
  • Break free from the three biggest blockers of creativity
  • Apply best practices from the world’s most innovative companies
  • Avoid the five biggest creativity killers
  • Master the three most powerful brainstorming techniques that you’ve never even heard of
  • Build a culture that celebrates fresh thinking and embraces new ideas

About the Speaker

With the curiosity of Galileo and the tenacity of a street fighter, Sara Frasca is an innovation expert. Honing her skills in senior leadership roles in both corporate America and the world of startups, Sara now serves as Chief Marketing Officer for FIREPROOF, a global business coaching firm. Sara is the go-to resource for leaders seeking a competitive advantage and sustainable success. She helps leading organizations cultivate human imagination, build a culture of innovation, and solve complex problems in creative ways.

Prior to FIREPROOF, Sara spent 13 years at General Mills in multiple leadership roles. She was also an account director at the interactive agency ePrize, leading the forefront of digital transformation for Fortune 500 brands. Sara is the founder and proud owner of Trasca & Co. Eatery and was named the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.