Breakfast Briefing 4: The Data-Driven Design Thinking Process

Wednesday, November 13 at 7:30 AM

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In service management, it can often be easy to forget who the "end user" really is, so it's all too easy to make assumptions about what they really want. However, in order to effectively understand our end users' goals, needs, pain points, and frustrations, it is crucial to obtain data to reinforce or invalidate our assumptions. In this session, you'll learn why collecting data about your users is important, how to use rigorous methods and frameworks to obtain and analyze data, and how to approach and apply the design thinking process.

Ryan LaMarche

Research Lab

Ryan LaMarche is the lead software developer in the UXDM Research Lab at Worcester Polytechnic Institute. He is currently studying computer science and management information systems, focusing on innovation with user experience, also at WPI.